If there's one woman qualified to comment on effortlessness, it's Vivid Ng. With over 109,000 Instagram followers - this full time translator and some-time minimalist is not only one of our favourite fashion bloggers, but a style inspiration to women worldwide.
So as we welcome our opening collection, we asked Vivid a few questions to share her inspiration and style tips.
How would you describe your personal style?
I literally can't get enough of denims and stripes.
Feel no surprise when you find me wearing them 90% of the time. I also like adding a pop of color to my ensemble to make it not so boring. And there you have my style in a nutshell - minimal, casual with a touch of chic.
When you can’t think of anything to wear, what is your go-to, effortless outfit?
Tees with ripped jeans or sweaters with shorts, and never forget my sunnies.
What's next for you?
Definitely my trip to Seoul in a month. Can't wait to to eat, shop and take tons of photos there. Super stoked about it!
What are your top tips for someone visiting Texas?
Welcome to Texas and be prepared for the scorching heat.
Not like LA or New York, Texas is huge yet boring, but I love where I'm living - Austin. It's young, lovely and peaceful. I personally like hanging out with friends at South Congress where you can find lots of bars, restaurants and shops.
If you're a graffiti lover, numerous graffiti walls are waiting for you. Dainty cafes can be easily spotted at downtown. Foodie alert: tacos and barbecue cannot be missed!
All original images courtesy of @Vivid